10 Ways the USD Affects World Markets

The United States is the world’s strongest and largest economy. US currency remains dominant over other global currencies in the international markets. The behavior of the US Dollar impacts global markets significantly, culminating to both positive and adverse consequences in these markets.

Here are 10 ways that the USD affects world markets:

A stronger USD slows down trade in the international markets. A stronger USD weakens the other currencies in global markets, making it more expensive to purchase dollar-denominated commodities.
However, these markets also get excited if they are exporting to the United States. The stronger dollar causes depreciation of the local currencies in these markets, creating inflation of the domestic currencies.
When the USD rallies against other currencies, demand shifts from the United States market to the global markets, hence increasing economic and financial activity in the global markets.
A stronger USD also attracts capital inflows in foreign direct investment (FDI) and other investment from USD investors to these markets. This is mostly experienced in developing countries where the markets are emerging markets with high economic growth rates.
Capital inflows in USD in these foreign markets spur economic activities such as lending, employment, and consumption, hence stimulating growth in these markets.
Commodities such as precious metals and oil in the international market are quoted in USD. Therefore, the performance of the USD determines the cost of living in world markets. The consequences of a weaker USD to these markets include lower gas prices while a stronger USD makes the gas more expensive to purchase for the consumer.
Global financial markets monitor the USD closely to ascertain the spot price for fast moving commodities. Any fluctuations in the USD trigger a series of sales and purchases of these commodities in speculation of either outcome based on the behavior of the dollar.
A hike in the Federal Reserve rate causes the dollar to become more expensive for investors. This can trigger capital flight from these markets; slowing growth and reducing demand for USD-denominated products.
Also, high-interest rates can reduce USD liquidity and subsequently reduce investment, resulting in job losses and a global recession as recently experienced in the 2007 global recession.
As a reserve currency and standard international currency in most countries, the interest rate of the USD determines the cost of financing foreign debts for the global markets. The foreign exchange rate of the USD determines interest paid and the accessibility of credit in the world financial market while still having an impact on the balance of payment based on the USD reserves held by an entity.

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Using A Dry Cabinet to Store Your Electronic Components

If you are finding it difficult to keep your electronic components in tip-top condition due to the high level of humidity, you are on the right page. Humidity can cause the growth of mold and condensation on your electronic components. Therefore, you may want to get a dry cabinet as these units can help you resolve this issue without any problem. Read on to find out more about the importance of using these products.

Typically, a dry cabinet is an enclosure that can protect your materials from excessive moisture. In most cases, these products are used to store appliances and equipment that may not work properly if exposed to a high-humidity environment.

Actually, some instruments and equipment such as electronics, pcb boards and lens will stop working if stored in a high humidity environment. Moisture can reduce the internal performance of components and may cause them to malfunction.

Without further ado, let’s take a look at some solid reasons why you may want to store your electronic components in an Auto dry cabinet.

Importance of Using Dry Cabinets

First of all, you need to understand that fungus can develop in areas where the humidity level is too high. If something can damage your electronic components the most, it cannot be any other thing but a fungus. On top of this, the fungus is difficult to remove and may cause a lot of damage to your expensive electronic components.

Apart from this, the fungus continues to grow between the lens and the lens of the glass. Usually, you may face this problem if you keep your camera in an environment with fungus and a high level of humidity. The moment fungus starts to grow, it won’t take much time to spread and infect other things that you have placed near your gear.

If your electronics has been infected with fungus, you may not want to clean it with force or you may end up damaging the special coating on your electronics.

Typically, EMS manufacturers store their humidity sensitive devices in drawers and cupboards. Inside these storage units, the environment is dark and humid. As a result, fungus can easily thrive. Besides, these EMS manufacturers are from countries where the climate is humid and tropical throughout the year.

So, the best solution is to get dry cabinets. These units can make sure your expensive electronic is protected against dust, water vapor, and a high level of humidity.

Bonus Tips:

It’s not a good idea to store your electronics in an environment where the humidity level is too low as it causes irreparable damage to the rubber seals.
Generally, the humidity level should be lower than 30%, or you may face problems with your moisture sensitive components.

In short, these are some of the solid reasons why you may want to invest in dry cabinets to store your expensive moisture sensitive components. These units are strong enough to stand the test of time. So, the investment is worth it provided you get a high quality unit.

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Your Great Homepage Layout Only Fills Half The Glass

If you want to do a homepage that focuses on a variety of things, that is all well and good. But forget about optimizing it for search engines. You need to have no more than five primary keywords that your content revolves around, and these keywords need to be pretty similar to one another.

Banner exchanges might be fond memories of those who were online in the mid 90′s, when the Internet was really starting to catch fire. However, these exchanges are still alive and well among those that participate in them! Get involved in one or more to have links and exposure for your website out there.

Make a habit of asking other websites for backlinks. Sometimes, other webmasters are happy to give you a backlink in exchange for you doing the same for them. It works even better if you can get a three way triangle going on so that search engines do not see too many links being swapped between two pages.

Go out and make your own backlinks. Use article submissions to free directories, social media marketing, forum posts and blog comments whenever you can. Focus on websites that are relevant to yours for better links, but get your links out there as much as you can. Create video content that others might decide to share and have the original website link embedded.

Make sure your websites are indexed. This might go without saying, but it honestly can take some time for the spiders to find you. Just go ahead and submit your page as soon as it exists so that the search engines know where to find you.

If you are doing business, set up a marketing budget that you can afford every month. Split it up between professional search engine optimization consultation, pay per click advertising on search engine pages for the keywords you focus on and to have third parties generate backlinks for you. Never go it alone if you can afford it.

Reorganize your internal crosslinks. There are actually website architecture structures that do not change how the human side of your homepage works, but makes certain parts of your site look far more important to search engines than others.

Designing a killer website with solid material is critical to keeping those that visit your website. On the other hand, getting them there in the first place is the other half of the glass that you need to fill. Use the search engine optimization techniques in this article to round out your online success.

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Increase Your Traffic by Attracting More Visitors

Many people are still questioning how to promote their website so that they can get good traffic. Moreover, interestingly, each has its own requirements for the number of unique visits, for example, some believe that 40 visitors a day is progress, others need at least 200, and the third and 1000 seem small. However, few of them think that the more attention you have got to visitors today, the more they will come to you tomorrow. In any case, below I gave some tips on how to keep visitors on your useful site.

First of all, imagine yourself in the visitor’s place. If this is difficult for you, ask your friend (friend) to visit the website and watch every movement and question. Does he like being here? Is it easy for him to find the information he needs? Will he ever return to your website without your request? Carrying out such tests and eliminating defects (in terms of visitors) you will achieve more success than uselessly occupying top positions in the search engine.

And now about how, after all, are people interested in visiting your website? Here are a few tips (they are a bit off-track, as you might expect):

1. Quality content.

Random visitors on the site, as a rule, not much. Most often you come to those who are purposefully looking for a product, service or information on an issue of interest. The content of your site should reflect the requirements of the visitor. Therefore, it’s better to write content for them than to search for the mythical optimal keyword density.

If you offer a service or a product, the description should be made clear so that in a short period of time you can assess the solidity of the firm, its competence in the matter of interest, the quality of the product, guarantees and so on. Content should keep the visitor’s attention and encourage you to contact the company.

Content is the king, as Google employees say.

And they are right. Even if you have an entertaining website or blog, nothing can attract the attention of the user (design, number of external links or presence of keywords in the title), as content, interesting or useful.

2. Competent navigation.

The visitor has come to a page of your site, usually this is the main page. Most often, when visitors are interested, they want to look through more pages, finding additional interesting (or useful) information (content). In the case where navigation on the site is very simple, they happily “leaf through” your site, already intuitively understanding (or remembering) where what sections are located.

Who knows the social network In contact with, he certainly noticed how quickly you can move from section to section, from one friend to another and so on, no longer hesitating about where to click and where to find the information you need. Remember another site, for example, many people use mail from Yandex or Google Mail. Navigation and mail management is thought out, practically, to the smallest detail. The great success of these postal workers is in the convenience of their use (usability). What prevents you from thinking through the navigation on the site in such a way that you yourself can work with it quickly and pleasantly?

Inconvenient navigation on the site repels and if it, moreover, is not supported by quality content, then do not expect that visitors will long stay on your site or recommend it to someone of their friends.

3. Usability.

In this case, I mean the totality of those parameters that allow using the resource as efficiently as possible. For example, the presence of a large number of banners on the site, pop-ups or oddballs interferes with the interaction of the user with the resource. The same goes for unreadable text, color solutions, convenience of placing blocks and so on. About usability written many articles, they can be found, for example, in Google, be sure to read.

If you provide services, then the visitor should not be distracted from what is offered on the site. You want to detain a client, not lose it?! Therefore, do everything in your power to ensure greater usability of the site, which begins with the design development and ends with the speed of loading the pages.

Remember the sites that you visit most often. Remembered? And now think about why you come back to them again and again? What can you identify from them useful and implement in your project? These three “whales” will help you guaranteed for 1-3 months to significantly increase attendance without the use of a special SEO Expert.

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SEO Failures That Could Ruin Your Search Ranking

SEO or Search Engine Optimization is as important for your website, as the diesel in your vehicle. It can take you on a long journey, where plenty of career opportunities are waiting for you in the queue. But wait, while driving one needs to wear the seat belt or else it may increase your chances of getting crashed, similarly while doing the SEO, you have to be very careful about your choices of strategies or else, it turns into a disaster. That’s no surprise, there are dozens of problems one needs to tackle to reach the heights, they have ever thought of, which is easier said than done. To minimize your loss, here are some failures you need to keep yourself away from. So, let’s take a look at them.

Duplicate Content: Do you know, to attain the highest position on the search engines you need to keep the Google happy and satisfied? And it is only possible if you follow all its algorithms. If you know this, so, you are also aware of the fact that Google is in deep love with the unique content. And if you are serving it the duplicate content in the name of unique only, it’ll break his heart and put a drastic impact on your search ranking. So, focus on flourishing the magic of words that win the heart of the search engines and turn the table positively.
No Title Tag And Description: You can’t explain yourself to anyone without giving proper introduction – can you? For sure, your answer would be “No” – isn’t? So, how could you expect this from Google? It’s a robot and you have to understand your words to them, which is possible by adding a title tag and description.
Broken URLs: Broken links broke the website ranking, therefore, it is more than just compulsory for you to check and rectify them shortly. If you want to attract Google to your website to level up its ranking, you should pay proper attention to the same.
Loading Speed: If your website takes too long to load, so, it’ll slide the customers away from your company, therefore, it is compulsory for you to enhance its speed as soon as possible. It is an important parameter that one needs to pay special attention to; otherwise, it’ll break your image in the market.
These were a few things that you need to rectify to attain the top position on the Google’s very first page. There are many other things and you can hire an SEO Company to sort them out.

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Easy Ways to Make Money Online

If you’ve been looking for easy ways to make money online, I’m sorry to disappoint you. Don’t get me wrong. Easy ways to make money online do exist. However, they are not going to be found on any list you come across on the Internet. Why? Because most of those “easy” ways don’t really work.

Do they work in reality? Not really. Will you earn extra money doing it though? Sure, but you will also make more from your nine to five job. The hard truth is that there are only real easy ways to make money from home.

What are these easy ways to make money from home? Well, for starters, you could write blogs for other people. You could also use social media as a way to make money from home. In either case, you will have to set up your own blog or website.

You could also sign up with an affiliate program and sell other people’s products. If you’re selling someone else’s product, all you have to do is display the link on your site. From there, visitors to your site will click on the link and then make a purchase. That’s pretty simple, but if you can find a way to make extra earnings, your earnings could be very substantial.

However, what if you can’t find any extra tools to help others? That’s fine. You can still make extra money by selling your skills. There are plenty of individuals who are interested in selling their skills to others. You can teach them how to do something, and then once they’ve learned the technique, you charge them a fee. Some folks won’t mind paying a fee to learn something new, and if you can make your tutorial downloadable and easy to follow, you can have a booming internet business selling other peoples’ skills.

Finally, you can earn money from home by developing your own website. This is probably the easiest way to earn a side income from home. It won’t make you rich, but it will help you supplement your income. And it’s a great way to help your loved ones. If you’re looking for a fun way to make extra cash at home, you can’t go wrong by exploring all the possibilities.

The truth is that there are several different ways to make money from home. It’s important to explore all your options, as it varies greatly from person to person. That’s why it’s so crucial to have extra tools to use. However, if you can’t find any extra tools, you’ll have to develop some on your own. It varies wildly. And it will largely depend on what kind of skills you possess.

Extra tools for extra earnings are basically everywhere. You just need to be resourceful. But you should also realize that you won’t be paid an hourly rate by any means. The earning potential can be quite great, but it depends on your ability to market yourself. So as long as you have a product or service that people want, you could earn a side income with ease.

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Essential Tools Necessary for Professional Carpet Cleaning

Carpet is an integral part of floor decor, uplifting the visual appeal of the space with its sleek texture. However, these carpets are prone to wear and tear due to daily foot traffic, dirt, dust mites and occasional spills. To ensure a clean and well-maintained carpet, periodic carpet cleaning using the right tools and equipment is of paramount importance. Cleaning with the standard home cleaning supplies simply does not produce the desired result.

Here are the five most widely used equipment used by professionals for a thorough carpet cleaning.

Portable Cleaning Tools
For smaller areas, carpet cleaning experts use portable equipment, which are relatively large machines but is easy to carry. These machines are available in various types depending on the purposes of their uses. The portable equipment is designed for various methods of carpet cleaning based on the kind of carpet and the customer’s preference like carpet shampooing, bonnet cleaning, encapsulation, hot water extraction or dry carpet cleaning. Professional companies carry most of these portable tools with them to perform cleaning, adopting various approaches with the machines for the different methods.

Some other portable types of equipment that professional services use are as follows:

Vacuum Cleaner: A vacuum cleaner is an essential carpet cleaning tool to tidy up the carpets and complete the cleaning procedure.

Defoamer: Foam can reduce the effectiveness of the cleaning process. Hence carpet cleaners use defoamer to remove the foam and speed up the drying process. These defoamers are a mixture of silicone or oils that are effective in removing the foam.

Air Scrubber: This device works as an air filtration system and is used during dry cleaning to get rid of airborne particulates, fungi, and foul odours from the carpet. The scrubber is used after a deep cleaning job to increase the air quality in the room.

Carpet Cleaning Wand: This is the primary tool in the cleaning process. The wand is used to spray the cleaning solution as water jets, which is then sucked back through the vacuum slot in the equipment. While rotary cleaners work best for shaggy carpets, wool carpets are best cleaned with wands to prevent any kind of damage to the carpet fibres. It is not possible to use a pro extractor without one.

Crevice Tools:These are special tools to clean crevices like those between the stairs, areas that are difficult to reach and upholstery cleaning.

Protective Tools: To protect furniture and other items from suffering any kind of damage while cleaning, professionals use these protective accessories like furniture protectors, caution signs, straps, corner guards, and chemical racks.

Ventilation Assister: On completion of wet cleaning methods, service providers may blow fans to expedite the drying of the carpet.

Truck-Mounted Cleaning Equipment
These are heavy-duty cleaners suitable for cleaning larger spaces. However, it must not be inferred that truck-mounted cleaners are only used for larger commercial workspaces. There are many homes that opt for them due to certain advantages like these powerful cleaners do not mess the area cleaned since the machines draw water out of the building as the cleaning process continues instead of draining them into the toilet or sink.

These are some of the vital equipment necessary for deep cleaning of the carpet. It needs mentioning that the use of tools depends on the nature of the carpet and the type of cleaning service chosen. Before hiring the services of professional cleaners, it makes sense to find out the kind of carpet cleaning your want and if the service provider has the right tools and equipment to perform the job successfully.

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5 Ways All Online Businesses Can Benefit From Local Marketing

Even if you have an international business, there are many ways that you can benefit from locally based marketing. Local marketing can also be a key to catapulting you to global markets if you know what you’re doing and why you’re doing it.

1. Vastly Improves Your Search Engine Rankings

Location-based marketing helps you get a higher search ranking because whenever anyone searches for you in that location, you’ll show up in some of the first pages of search. Even if people don’t type their location, the local businesses show up first for each search. This gives you a fantastic opportunity to attract your audience using local marketing.

2. It’s Inexpensive and Has a High ROI

Many aspects of local marketing are free. For example, putting up content that has location-based keywords, adding information to various platforms that include the right keywords for your location will improve your search results without spending a dime. Adding location-based information to advertisements will generate even more return.

3. Engage with Customers More

When you are more focused on the customer’s location, you can take advantage of some of the automatic trust you get by being focused on a location in your SEO and advertisements. You can use your actual location to get started, even if you want your business to be an international or national business. However, you don’t have to. You can focus on anyone’s location if you know you have an audience there.

4. Attract More Customers

Locally based marketing can help you attract new customers by placing the focus on one location at a time (you can do this simultaneously though) through your advertising and marketing methods. For example, if you know that you have a lot of clients in a region of Georgia in the USA focus your advertising and marketing there.

5. Become a Locally Renowned Expert

One fun and effective way to use local marketing to your benefit is to become a local expert. Start with your location or a major city near your location. Send out press releases, get interviews on local news stations, and submit articles in local publications. Then market each event that you do so that you soon become known as a local expert.

Local marketing can benefit any type of online business. It doesn’t matter if your business is only local or not. Of course, if your business is local, you’re going to benefit from local marketing even more. Ensuring that your business shows up in local search will attract more customers, ensure that you become more attractive yourself, and will enable you to become a local expert.

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Detailed Insight of Online Trading

Introduction:

Online trading has become very popular nowadays. Millions of people worldwide are engaged in this form of trading. It usually meant trading off stocks. It has become as common as doing shopping. There are three things that one needs to start doing this trading:

A device (mobile or computer)
A stable internet connection
A banking application
Enough funds and balance in a bank’s account

If someone has sound knowledge about the stock market and related formation, they can make amazing profits from it.

The functions of a broker:

An important part of online trading is a broker. He is someone who buys and sells things (assets) on behalf of others. Due to the advancement of technology, online brokerage has come into the picture. Online brokers are similar to normal brokers. They too buy and sell assets and do transactions between a buyer and a seller, but just on the internet.

A broker is an intermediary between the two individuals (buyers and sellers). A brokerage can be broadly classified into three types: Online brokerage, discount brokerage, and full-service brokerage. A discount brokerage usually helps to buy and sell assets but at a reduced commissioned rate. The third type is the full-service brokerage provides detailed information and assistance regarding online trading and the stock market, and everything else related to it. A broker has various functions to perform. Following is the list of functions of a broker explained in detail.

The primary function of a broker is to do something for an individual on his or her behalf on the financial side. It mostly includes buying and selling assets and looking after other transactions. There are other functions too, like providing information regarding trading.

Advantages of an online trading platform:

There are various advantages of this trading. It is usually simple and does not cost a lot of money. One has complete control over what they want to do on the platform. It is quick and convenient. Chances of errors are pretty less when it comes to online trading and using online trade apps. The user has the option to keep a check on the investment at all times. One of the most significant advantages of trading on online platforms is that users can get notifications regarding prices and other information via emails or messages. There are lots of trustworthy online trading platforms. Some of the popular ones are eToro, Upstox Pro, Zerodha KITE, Fidelity, and many more.

Some safety measures while doing trading:

One must not make a transaction using a public device or sitting in a cybercafé. One should log out every time after the job is done. Personal computers and mobile phones need to be secured from viruses by anti-virus software. Online trading can be very convenient, quick, and lucrative only if done properly, keeping in mind all the safety measures and being very careful during the transactions. Otherwise, one might end up losing a lot of money or funds in it.

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The Rise of Online Payment Gateways

The cashless payment system is growing exponentially with evolving payment methods, rising e-commerce use, enhanced broadband connectivity, and emergence of new technologies. Can increasing incidences of cyberattacks and spams hamper the growth of online payment market or will it continue to grow at a rapid rate?

The global digital payment industry is expected to hit the USD6.6 trillion mark in 2021, registering around a 40% jump in two years. The cashless payment methods are rapidly evolving with ground-breaking innovations such as mobile wallets, peer-to-peer (P2P) mobile payments, real-time payments, and cryptocurrencies. In the growing digital age, many payment technology companies are collaborating with traditional financial institutions to cater to the latest consumer and merchant preferences. Due to enhanced broadband connectivity, increasing mobile commerce, emergence of new technologies such as Virtual Reality, Artificial Intelligence, and rapid digitization, billions of people have started embracing contactless payments in both developed and emerging countries. Besides, surging e-commerce businesses, digital remittances, digital business payments, and mobile B2B payments are boosting the non-cash transaction ecosystem.

Cashless transaction method users across various generations are widely adopting the digital peer-to-peer (P2P) apps as they are more appealing and flexible to use. In-app payments or tap-and-go transactions take seconds at the checkout and allow users to make payments anytime and anywhere. Tokenization, encryption, Secure Sockets Layer (SSL), etc., offer multiple ways of securing payments while enabling digital transactions. Moreover, the users do not have to fill in information every time to complete the payment process. Thus, online payment gateways play a crucial role in the economic growth, enabling trade in the modern economy. With social distancing rules in place, digital payments have become an obligation for contactless transactions rather than just a transaction alternative to prevent the spread of coronavirus.

Digital Commerce Empowering Businesses
Electronic payment systems have become a crucial part of businesses as consumer inclination towards online shopping is expanding. With broadening internet penetration, increasing use of smartphones, and diverse options for e-transactions, most consumers are preferring online channels over traditional brick-and-mortar stores for shopping. Therefore, businesses are shifting online with an electronic payment solution to maximize their profit earnings. Automating the electronic payment system eliminates the scope of errors and saves a considerable amount of time and effort. High standards for detecting and preventing fraud in digital transaction systems and AI-based fraud detections protect users from security breaches. By providing the flexibility for making payments through credit/debit cards, mobile money, e-Wallet, etc., the businesses can expand their customer base. The electronic payment process improves customer satisfaction as customers do not need to count cash or deal with paperwork whenever they want to make the transaction.

Biometric Authentication Enhancing Security
Biometric authentication involves recognizing biometric features and structural characteristics to verify the identification of an individual. The verification method can involve fingerprint scanning, facial recognition, voice recognition, vein mapping, iris detection, and heartbeat analysis. With the rise in identity theft and fraud, biometric authentication has become a reliable and secure alternative for making digital transactions. According to a recent research, biometrically verified mobile commerce transactions are expected to constitute a massive 57% of the total biometric transaction by 2023. Biometric payment cards are also becoming popular as they support tap-and-go payments, allowing users to make faster digital transactions. The digital payment technology provider, Worldline is partnering up with the French FinTech, A3BC (Anything Anywhere Anytime Biometric Connection), to protect mobile phones from intrusion with a two-factor authentication process. The combined solution eliminates identification through a single touch, rather it recognizes fingerprints through a picture of the hand. MasterCard is planning to bring FinGo’s vein-scanning payment solution that facilitates users to authenticate transactions.

Dominance of Mobile Wallets
In 2019, mobile wallets overtook credit cards to become the highly adopted payment type globally. Digital wallets offer flexibility to users to store multiple payment methods in one digital home and turn cash into electronic money required for online or in-store purchases. Financial institutions have already started to embrace the digital wallet trend by offering virtual cards to business customers. The virtual cards stored in digital wallets consist of details like 16-digit card number, CVV code, date of expiry and work just like the physical plastic card. Currently, only 37% of merchants support mobile payments at the point of sale, but with the rising adoption, merchants are willing to invest in technologies facilitating digital wallets. The virtual wallets can save money due to low processing costs as they limit transaction values and frequency. Artificial Intelligence (AI) is improving the user experience with regards to transactions with ChatBots, designed to execute and robotize essential exchanges as per the user’s interest. Besides, cryptographic money-based e-wallets are being embraced by new companies to small-medium organizations for storing digital money. Smart voice technology is contributing to the growth of smart voice wallets ever since Amazon propelled the principle of this platform, which is now being followed by Google and Apple.

E-Commerce Boom Accelerating Digital Payment Market Growth
E-commerce growth at an exponential rate is creating shock waves, and the sonic boom is reverberating across the FinTech sector. The growth of many e-commerce companies is driven by the kind of financial services they provide. Digital transactions make it convenient for the buyer and seller to make transactions and remain loyal to the market space. The COVID-19 pandemic added a different dimension to e-commerce innovation, introducing newer trends such as payment alternatives at checkouts (not with digital wallets), virtual cards, QR codes, and other touchless transactions. Besides, the Buy Now Pay Later (BNPL) trend is dominating the e-commerce industry as it relieves the financial burden on the buyer. BNPL involves a soft credit check, so the consumers can buy what they need, keep the inventory moving, and pay overtime without affecting their credit score. BNPL provides businesses with much-needed liquidity and greater flexibility at the checkout.

Influence of COVID-19 Pandemic on Digital Payment Market Growth
Digital payment systems have moved beyond their peer-to-peer (P2P) transfers and bill payments. The COVID-19 pandemic allowed digital payment systems to showcase their strengths, such as a strong understanding of hyper-local markets and its ability to establish strong local partnerships. Businesses and consumers increasingly “went digital” for providing and purchasing goods and services online. When the pandemic hit, people did not want to touch or exchange cash due to the paranoia of catching the infection from physical currencies. Several governments around the world introduced digital financial transfers to provide COVID-assistance. Owing to lockdown measures, consumers shifted to online platforms, which catapulted the demand for digital payment systems. Now, digital platforms have become an essential component of people’s lives, and consumers are more likely to continue shopping online in the post-pandemic period. The dramatic shift in consumer behavior is likely to augment the demand for e-payment systems even more. Therefore, companies are focusing their attention on digital mediums to meet the new customer demands and thrive businesses in the changing market scenario. Organizations are reimagining customer journeys to reduce friction and provide new security features. Payment companies such as PayPal and Square Cash are staffing up across the board to better understand the rearrangement of societal norms and stabilize the business in the near future.

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